Better-Chicken Brand Continues Growth in the United Kingdom

Slim Chickens announced today its new restaurant opening in Nottingham. Seasoned franchise group Boparan Restaurant Group is at the helm of the new location.

“Boparan Restaurant Group has repeatedly proven that people in England love our tasty food and the southern comfort that our restaurants bring,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “The locations they have opened throughout the United Kingdom have become a go-to mealtime destination - we are ecstatic that we get to partner with such a passionate franchise group.”

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items.

Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.