How LIME Painting’s Loyalty Program and Turnkey Services Result in a 20 Percent Customer Return Rate

The Colorado-based LIME Painting is the comprehensive one-stop-shop for quality painting, custom coatings and restoration solutions, setting the industry standard for high-end home improvement. LIME Painting’s holistic model, LIME Loyalty Membership Program and people-over-profit value system have led to an extremely satisfied customer base.

LIME focuses on custom residential and commercial interior and exterior painting while acting as a contracting service provider, offering over 15 different home improvement services. This unique approach has differentiated the painting company from its competition and has resulted in a loyal customer base of affluent homeowners.

Customer loyalty program

According to CEO Nick Lopez, the consistency of service and the LIME model is what brings a tremendous 20% of customers back year-after-year.

“At LIME, we are committed to providing a turnkey service for our homeowners,” said Lopez. “The LIME model includes a full-time quality control manager who is responsible for overseeing production and making sure the process is as streamlined as possible. We know time is valuable for our customers, so we make sure to have an account manager providing expertise on the front end to assure the homeowner that they are making the right choices.”

LIME Painting serves as a niche resource that exists almost nowhere else in the custom home market. Instead of a one-man operator, LIME allocates each job out to a local team of subcontractors capable of efficiently completing the work on each and every home.

In addition to an unparalleled level of service, LIME Painting’s Loyalty Customer Membership Program offers repeat customers a large variety of perks and benefits for a small membership fee calculated based on the price of the full job.

Giving back through nonprofit

“Our membership program gives customers and franchise owners alike a way to contribute to a good cause by benefiting our non-profit,” said Lopez. “Fifty percent of the LIME Loyalty Membership fee goes to our 501(c)(3) public charity nonprofit, LIME Light Outreach.”

LIME Painting is a values-based company and Lopez wanted to give owners and customers an easy-to-follow model for giving back. LIME Light Outreach adopts the brand’s core values of Love, Integrity, Mission and Excellence—a nonprofit focused on youth outreach through the four pillars of Faith, Family, Patriotism and Prosperity.

The LIME Loyalty program gives clients benefits such as a 2% return on future projects, $100 referral bonuses, one additional warranted year on qualifying services and extensive service reports. The perks include exclusive access to free professional color consultation, insurance representation, hourly painters, annual maintain service, vendor referral network and even one free admission to participating locations that provide a donor appreciation event hosted by LIME Light Outreach, Inc.

“For example, we know one of the biggest stress points when hiring a coating service is worrying that the color is correct and fits the house,” said Lopez. “LIME partners members with a designer in their market, vetted just like our vendors, to come in and provide expert color consulting.”

While these perks are aimed at customers, franchisees also benefit from the LIME Loyalty Program and its impressive 20% customer return rate. By prioritizing the notion that people come before profits, LIME Painting has been able to grow its business through these relationships and position franchisees for long-lasting success through recurring revenue streams. Incidentally, with its strong model continuously focusing on the people, LIME Painting’s profit and national growth have come in spades.

With a ramp-up time of 30 to 90 days, LIME Painting franchise owners can start their business for less than $`140,000 with a $60,000 franchise fee. LIME is seeking franchisees in California with $50,000 in liquid capital, a net worth of $150,000 and a 650 or higher credit score. Multi-unit incentives are also available. For more information, visit *