From Financial Industry to success as Miracle Method Franchisee

Born and raised in Denver, Danny Rosenthall comes from a long line of entrepreneurs and business owners in the Mile High City. With close to 100 years of business ownership through the Rosenthall family, Danny decided to put his own mark on the lineage with a Miracle Method franchise.

“My father owned a baby furniture store that he owned for 38 years, my grandfather had a pharmacy that he had for 20-30 years and my great grandfather owned an electrical company,” said Rosenthall. “I’m a fourth generation business owner in Denver and happy to be able to keep this tradition alive.”

Prior to business ownership, the now 35 year old Rosenthall was managing money for 10 years working for a commonwealth management firm in Denver that manages half a billion dollars in assets. As a certified financial planner (CFP), one of the most difficult certifications to obtain in the financial industry with a pass rate of approximately 50 percent, Rosenthall knows what it takes to run a business.

In just two years of business ownership with Miracle Method, Rosenthall has been able to double the business.

With my background I knew how to evaluate companies and I was looking for opportunities to purchase an existing business. Through my research I found Miracle Method and I loved the business model. It is recession resistant in nature and the previous owner was successful through absentee ownership.

At the end of the day everyone is selling a widget, whether it’s a service or product. With my experience, I wanted a business that fundamentally was in good shape and something I could manage from the top down. We work hard to hire top tier talent so every facet of the business runs smoothly while I manage the business and process.

I’ve had a lot of mentors along the way including my past employer who I still have a good relationship with today. They taught me how to run a business successfully and instilled in me the importance of your employees buying into and believing in your system. A good way to establish this culture is to treat your employees like family.

Another piece of advice that has stuck with me is that 90-percent of success is just stepping on the field. Most people are too scared to even try which hurts them in the long run. I was happy to step on the field of business ownership and play ball.

What were the most unexpected challenges of opening your franchise? As you grow, it can be challenging to learn how to deal with different stages of business. I bought into an established business because the perceived risk was less than a new business. Now that we are growing rapidly I need to run things differently so we can capitalize the right way on this momentum. If we stay on track we should end the year in the top 15 franchises in the system.