TL;DR
Mainland CEO Nick Powills discusses the predictability of lead generation for franchisors on the FranX podcast, offering insights into Google Analytics and establishing a game plan for expansion.
Everyone wants to chase leads, but it's smart to first understand the areas of opportunity within your pipeline and funnel. In this episode of FranX, Mainland* CEO Nick Powills discusses the predictability of lead generation and offers insights into what you can do from a Google Analytics standpoint to establish a game plan for expansion.
In this story
This story was originally published in 1851 Franchise on October 28, 2022. Burnaze summarizes and links to the original reporting.
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