TL;DR
Executives from SABRE and SWEAT440 discuss the importance of real estate strategy for fitness franchises. They share insights and success stories, including those from SWEAT440 and Squeeze, as part of Athletech News' DISRUPT video series.
Having a sound real estate strategy can make or break a fitness franchise brand just as much as its concept, hiring the right coaches or choosing the right franchisees.
As part of ATN’s DISRUPT video series, commercial real estate experts Jay Siano and Douglas Jerum of SABRE sat down with SWEAT440 co-founder and CEO Cody Patrick and Athletech News founder and CEO Edward Hertzman to reveal key insights into building a scalable and successful fitness franchise real estate program. Their conversation features success stories from SWEAT440 and other industry leaders including Squeeze.
In this story
This story was originally published by Athletech Studios in Athletech News on January 23, 2025. Burnaze summarizes and links to the original reporting.
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