Meet the Supplier: SMB Franchise Advisors

SMB Franchise Advisors was created to offer best-in-class franchise consulting services, from start-to-finish for startups, emerging brands and established franchises. Since 2009, SMB has helped more than 400 concepts turn into franchises.

SMB is focused on helping entrepreneurs franchise their businesses. It builds the framework, documents and materials needed to successfully begin offering a brand to franchise candidates, then welcomes new owners to the system. A veteran team of franchise leaders thoroughly combs through each brand's assets to ensure they are telling the right story with the right systems, process and execution.

SMB focuses on four pillars to support franchisors in franchise brand development:

• Guidance and support to create Franchise Disclosure Document (FDD) with a franchise attorney

• Assistance selecting a franchise attorney

• Conducting a competitive study of potential franchise competitors

• Partnering in developing: initial franchise fees, royalty fees and brand development fund

• Assessing brand growth strategy and recommended territory structure

• Gathering and packaging necessary information for attorney to prepare FDD

• Ongoing dialogue and review of FDD draft to completion

• Website content for franchise lead generation

• Brochure for the brand’s franchise opportunity

• Discovery Day presentation

• Creating content for franchise sales

• Brand standards basics for new owners

• Sales compliance process for validation, disclosure and documentation

• Reviewing options for lead generation, search engine optimization (SEO) and media to generate leads

• Guidance for choosing marketing strategies for launch and expansion

• Trade show booth design such as backdrop and banners

• Establishing franchise training standards

• Designing a comprehensive operations manual for a brand

• Training program development

• Onboarding guidelines for new franchise owners

• Compliance development and implementation

• Franchisee relations

• Franchisee support systems assessment

• Convention and business meeting planning

• Franchisee validation studies

• Reviewing existing operations manuals and training programs

• Rewriting/updating existing operations and training manuals

• Reviewing and assessing financial performance of the corporate unit(s)

• Developing financial performance representation for brands

• Creating guidelines for liquidity and net worth requirements for new franchisees

• Establishing framework for chart of accounts

• Private equity transactions

• Design, implementation and counseling for accounting systems and procedures

• Profitability, variance and trend analysis

• Chart of accounts and internal controls

• Assessment of business financing needs

• Budget preparation and monitoring

SMB’s expertise in franchise consulting enables it to base decisions on best practices and knowledge of what works and what doesn't. A team of dedicated advisors will get to know each client and concept, and work to understand their goals, dreams and objectives to create a plan to help them grow. The team will carefully listen to franchisors, franchisees, employees and customers to optimize current business practices and think outside the box to accomplish the goals of the company.

Whether it is franchise sales and development, training, manuals, operations, or financial services, SMB has in-depth capabilities to provide assistance across all facets of any franchise business.