Unleashed Brands Names Chris Andrews As New CIO

Andrews has served as CIO for Smoothie King for the past three years and held similar positions previously with Pei Wei Asian Diner and On the Border. His career started with his family’s IT outsourcing company before moving into consulting. He has worked with a wide variety of technological solutions and has experience with IT effectiveness reviews, security penetration testing, data warehouse design and IT governance reviews.

The new CIO position emerged as a result of the high-growth period Unleashed Brands is experiencing and the continued expansion of the platform. Andrews’ role will help the leadership team develop and implement direction for Unleashed Brands technology stack and data lake infrastructure, as he will work closely with the Chief Marketing Officer, Chief Growth Officer, and Vice President of Revenue Strategy & Analytics.

“This new hire highlights the need for a larger executive team to support our growing platform and franchisees,” said Michael O. Browning Jr., Founder & CEO of Unleashed Brands. “Chris brings experience and knowledge of the information technology landscape, coupled with tremendous leadership and entrepreneurial drive. This will be instrumental in the company’s continued success, and we are thrilled to have him on board.”

Unleashed Brands is backed by a management team with more than 150 years of combined consumer industry experience, focused on serving families. It continues to grow its industry-leading platform to better serve and support families as Moms and Dads seek to “Build Great Kids.”

Unleashed Brands, currently includes portfolio brands Urban Air, Snapology, The Little Gym, XP League, Class 101 and Premier Martial Arts. and was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families.

Its mission is to impact the lives of every kid by providing fun, engaging and inspiring experiences that help them become who they are destined to be. For more information, please visit www. UnleashedBrands.