Award-Winning Pizza Franchise Debuts in the Lone Star State

Romeo’s Pizza, the award-winning franchise that offers pizza with a purpose, is expanding westward with their latest franchise area agreement in the Austin, Texas and Rio Grande Valley market.

The new Romeo’s Pizza Area Representative, Eddie Lucio III, was born and raised in Brownsville, TX, and has remained in the area to further his career goals. While working as an established attorney for over a decade, Lucio is a member of the Texas House of Representatives, having served Texas’s 38th District since 2007. Beyond his political career, Representative Lucio is also a multi-unit franchise owner of Orangetheory Fitness.

After having found success in small business ownership and the franchising industry, Lucio looked for a brand to invest in that matched his values, community-based focus, and dedication to excellence.

In his search for a new business opportunity, Representative Lucio felt strongly about partnering with a company that was committed to operating with integrity and a franchisee-focus. Lucio knew that spearheading the debut of Romeo’s Pizza in Texas would come with unique challenges but was confident that none that would outweigh the benefits for the company and the workforce of Texas.

“Romeo’s Pizza is built on the very same values that I have based my entire career on,” says Representative Lucio. “The idea of pursuing excellence in everything that you do, while giving back to the people and communities who play a part in reaching that goal, illustrates how I have conducted my political career and is one of the reasons I strongly resonate with Romeo’s Pizza.”

“Representative Lucio is our ideal partner in ensuring the successful debut of Romeo’s Pizza in Texas,” says Ryan Rose – Romeo’s Pizza CEO. “Eddie has demonstrated a thorough understanding and connection with the ideals we share as a team and company. His experience in franchising and dedication to supporting his community are exactly the qualities we look for in our local Pizza Champions delivering sweet smiles, one slice at a time.”

Representative Lucio’s agreement with Romeo’s Pizza covers the entirety of the local Austin market and includes areas in the Rio Grande Valley to the south, as well. Upwards of 20 locations are planned for the Austin market over the course of the agreement, with the first Romeo’s Pizza in the state of Texas slated to launch in the near future.