TL;DR
La Madeleine has signed an agreement with SM Franchise LLC to develop three new locations in Houston and College Station, Texas. SM Franchise LLC, owned by Sultan Mahmood, will open the locations over the next two years.
French-inspired bakery and café la Madeleine has signed an agreement with SM Franchise LLC to develop three new locations in Houston and College Station, Texas, over the next two years.
SM Franchise LLC is owned and operated by Sultan Mahmood, a seasoned multi-unit operator with nearly 25 years of experience in restaurant franchising. He started in the industry with Denny's in 2003, building his portfolio to six Texas locations and developing a team of more than 200 employees.
"I'm inspired by how the brand blends French tradition with American tastes in such a creative and inviting way. It's not just about culinary excellence — it's about innovation and the meaningful connection la Madeleine has built with its guests," said Mahmood. "La Madeleine offers a cozy blend of charm and comfort, warm hospitality and high-quality, handcrafted meals."
He plans to open his first la Madeleine location by the end of 2025 in College Station, followed by an additional cafe in College Station and one in the Houston DMA in 2026.
In this story
This story was originally published in Franchising.com on June 25, 2025. Burnaze summarizes and links to the original reporting.
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