Culinary Couple Dive into Teriyaki Madness Franchise in DFW Market

Saurin and Reena Patel are the newest franchisees of Teriyaki Madness in the Dallas-Fort Worth area, bringing with them a rich tapestry of professional experience and personal passion. Saurin, with a 20-year background in manufacturing and medical devices, has always harbored a love for cooking. Reena, on the other hand, has spent over 15 years in the accounting and finance sector, but is eager to support her husband and family in this new entrepreneurial journey.

Following successful tenures in corporate America, the COVID-19 pandemic prompted the Patels to reexamine what was most important to them. They decided to explore the franchising route, particularly in the restaurant industry, aligning with Saurin’s passion for international cuisine. After finding Teriyaki Madness, the Seattle-style teriyaki franchise, the Patels knew they were on to something special.

The menu was unique and the quality was consistent across the board. Eager to dive into something new and introduce a fresh concept to the community of DFW, the Patels took the leap and signed on with the brand earlier this year.

Looking ahead, the Patels have a clear vision for their Teriyaki Madness journey. They aim to eventually branch out across Dallas, leveraging the robust support and scalable model of the TMAD brand to achieve their family’s entrepreneurial goals.

Saurin shared his personal story: he was in manufacturing and medical devices for 20 years, but the pandemic made him reevaluate his priorities. He wanted to invest in something he could enjoy every day, and cooking is his true passion. That brought them to the restaurant industry.

Reena also shared her story: she has worked in accounting and finance for over 15 years and will be joining the TMAD project while continuing her previous role. She wants to support her husband’s passion.

1851 Franchise asked the Patels about their perception of franchising prior to becoming franchisees. Reena replied that they felt a franchise would provide the necessary support, and TMAD has exceeded their expectations in this regard.

Saurin explained what made them pick Teriyaki Madness: they talked with many franchise brands, but most wanted them to start with multiple locations right away. TMAD was different, offering support and flexibility. After meeting with the TMAD team and visiting several locations, they found consistency in quality and taste.

The Patels hope to achieve growth and eventually branch out across Dallas, leveraging the support of the TMAD brand. Saurin is leaving his corporate job to pursue this new venture and is excited to work with his family.

Reena offered advice for others thinking about becoming franchise owners: go with what you like, and if you put everything into it, you will be successful. It can be scary, but there is no looking back. Follow your passion.