Taco Bell Is Serving Up a Bold Labor Initiative This Spring: System-Wide Hiring Parties

Last July, Taco Bell made headlines after the taco chain announced a “hiring party” initiative at several of the franchise’s Indiana locations. The parties diverged from the norm, offering “free food, party games, immediate interviews and even gift-card signing bonuses,” according to an article on QSR. Then, the initiative was only tested at four locations.

Flash forward to now, and Taco Bell has announced that “participating corporate and franchised units nationwide are hosting nearly 600 Hiring Parties across 44 states, 500-plus restaurants, and nearly 450 cities from April 22–27,” according to the article.

“The average Taco Bell restaurant hires 40 employees per year,” according to the article. Also according to the article, last year’s four-unit “hiring party” session resulted in the brand hiring “40 employees in a single day.”

“Once again, Taco Bell will stock the events with free food, trivia, and photo props to document the experience,” the article said. “It’s also launched a website for prospective employees to find locations with Hiring Parties: Interested candidates can apply online for openings as well. Hiring Parties take place in restaurant and last around 2–4 hours,” according to the article.

The hiring parties are just one of several planned campaigns with an innovative touch for the brand, like “new employee perks at corporate restaurants” and a team communication app, the article said.