Golden Chick Brings Lenten Seafood Offerings Back to Menus

Golden Chick returns its well-loved Lenten seafood offerings, including a new six-piece butterfly shrimp combo, at a value price through April 16.

Read the original at Franchising.com
Golden Chick Brings Lenten Seafood Offerings Back to Menus

TL;DR

Golden Chick is bringing back its Lenten seafood offerings, including a new six-piece butterfly shrimp combo, at a value price through April 16. The brand offers Southern-fried catfish year-round and is introducing new seafood combinations.

Golden Chick first introduced its Lenten offering of butterfly shrimp in 2020 to accompany its Southern-fried catfish. Unlike its competitors, Golden Chick’s shrimp are coated in a light and crispy panko crust and are notably larger and more satiating than the run-of-the-mill popcorn shrimp seen on other fast-casual menus.

“Being able to deliver on both variety and quality when it comes to our seafood items says a lot about Golden Chick as a whole,” said Mark Parmerlee, president and chairman of Golden Chick. “Having not one, but two different non-chicken-based menu items, along with four different meal combos, gives us an edge that our competitors lack. Plus, these combos are being offered at great price points for all to enjoy.”

Although Golden Chick is known for its chicken creations, the brand also offers Southern-fried catfish year-round as a unique menu mainstay. Golden Chick sources its catfish from U.S. farms and hand-breads the filets in a spiced cornmeal batter before being fried to golden perfection.

“Golden Chick is proud of our ability to innovate and offer our guests something new throughout the year,” said Howard Terry, chief marketing officer of Golden Chick. “Our focus has been and will continue to be on giving our guests unique and memorable experiences while delivering on flavor, convenience and affordability. We are constantly changing and adapting our brand and our menus as we continue to grow within the fast-casual realm.”

Golden Chick is now offering four different seafood combinations featuring its Lenten limited-time offering. Along with its permanent menu combo featuring the Southern-fried catfish, Golden Chick will also have a catfish and shrimp combo, a surf and turf option featuring its iconic Golden Tenders® and will now have a six-piece butterfly shrimp combo for the first time ever. Guests are welcome to pair their entrée item with any of Golden Chick’s Southern-style sides, a freshly-baked yeast roll and a 30-ounce drink.

In this story

This story was originally published in Franchising.com on February 24, 2023. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

Liked this? Get the week's franchise news, explained

  • Sunday 8 AM ET weekly + a monthly deep dive
  • Sections picked for the industries you follow
  • Every claim linked to its source. Free.

Free. We'll ask you to confirm. Unsubscribe anytime.