Howard Terry

Golden Chick launches 'Gimme That Golden' campaign to compete with QSR giants

Long-standing chicken franchise Golden Chick is revitalizing its brand identity and marketing strategy to better compete within the crowded quick-service restaurant category.

Brothers Raj and Karan Korpal have signed a 13-unit development agreement to expand the Golden Chick brand across the Houston and Humble regions of Texas.

The 57-year-old Texas-based chicken chain is leveraging its modest brand identity to fuel franchise development and modernization efforts across its system.

Golden Chick is bringing a fresh twist to its beverage lineup with the introduction of its new Black Cherry Limeade, a signature drink that pairs bold flavor with elevated ingredients and everyday appeal.

The moment builds on Golden Chick’s growing relationship with the club, including a role as sponsor of the Dot Race Results Bobblehead—the first collectible bobblehead giveaway of the 2026 Rangers season.

Golden Chick is bringing back its popular Butterfly Shrimp for a limited time, available now through April 12, offering guests a flavorful seafood option during one of the year’s highest-demand seasons.

Golden Chick is entering the value conversation with the launch of its $6 Golden Deals, available now through Feb.

Howard Terry, Chief Marketing Officer of Golden Chick, a chicken restaurant franchise, discussed leading localized growth and driving performance.

“This is a transformative time for our brand, from expanding to new states and markets to implementing new customer-focused technology and now elevating our offerings to be aligned with current consumer preferences,” sai

Golden Chick brings back Butterfly Shrimp and introduces Wicked Shrimp

Today, Texas-based Golden Chick has unveiled its latest menu innovation: the Loaded Mashed Potato Golden Bowl.

Golden Chick is going back to its community-focused roots with the return of its local school charity initiative.

Golden Chick is using its Texas roots as inspiration for its newest signature sauce, available now through Sept.

As a result, over 300 local schools close to Golden Chick restaurants received direct support from the brand through valuable funds that can be used to beautify schools, enhance classrooms or provide a way to bring smile

Golden Chick strengthens executive team with Sharon Pewitt as director of marketing, bringing experience in food and beverage marketing.

Golden Chick launches its first-ever system-wide philanthropic initiative, donating $0.50 from each sale of its Mini Funnel Cakes to local schools.

Golden Chick brings back the Big & Wicked Chicken Sandwich and Wicked Wings as part of its spicy 'Wicked Celebration' menu items.

Golden Chick returns its well-loved Lenten seafood offerings, including a new six-piece butterfly shrimp combo, at a value price through April 16.

Golden Chick partners with the Dallas and Texas Stars for a season-long promotion, giving away prizes and gift cards to fans.

Golden Chick introduces its new Big & Wicked Chicken Sandwich, available in all locations until February 18.

Golden Chick has launched its new jingle and looked close to home for vocals.

Golden Chick introduces two new menu creations, including an enhanced version of the Big & Golden Chicken Sandwich, as part of its Chicken Sandwich Wars strategy.

Golden Chick appoints Howard Terry as its new Chief Marketing Officer, effective immediately.