Prime IV Hydration & Wellness Appoints Adam Passarelli as Chief Operating Officer

Prime IV Hydration and Wellness this morning announced the appointment of wellness industry veteran Adam Passarelli as the franchise’s new Chief Operating Officer (COO).

Passarelli’s years in the private equity space were of significant value when he first made the transition into the franchise industry back in 2011. He’d developed a keen mind for financial principles and scalable solutions that translated well into helping brands develop their footprint and achieve measurable growth metrics.

After spending the majority of his tenure in franchising working with WellBiz Brands, Passarelli has become one of the industry’s most recognized talents in the health and wellness category.

“Between work, travel, family, and other commitments, the need to decompress and focus on individual wellbeing is something we should all be recognizing in our day-to-day lives,” said Passarelli. “And sadly, not enough of us do. Prime IV is focused on not only ensuring that people feel physically better through our IVs, but also mentally relaxed as they enjoy the spa like experience.”

Passarelli intends to begin introducing systems and processes that increase foot traffic on the local level, that support sustainable growth, that explore new marketing channels, and push for the franchise to meet and exceed company benchmarks.