TL;DR
Nick Powills shares six content marketing tips for B2B sales in a Forbes article. The tips include sharing strategic brand information, using Google Ads, and identifying target audience characteristics.
In a recent article for Forbes, Nick Powills of No Limit Agency* and 1851 Franchise discussed six of the best practices for leveraging content marketing for B2B sales, including how to share strategic brand information to drive engagement, how to use Google Ads to complement content and how to identify the characteristics and intentions of a brand’s target audience.
“All too often, business to business (B2B) marketers hear ‘content marketing’ and dismiss the practice as belonging under the purview of consumer messaging,” said Powills. “I won’t mince words: I believe this is a mistake. Content marketing has to do with advancing a compelling and overarching brand message that leads to a strategic action item. As a business, you can't stay afloat without seeking to drive action from your clients.”
Other tips that Powills gives for brands who are looking to capture prospective client interest with a strong content marketing strategy include utilizing engaging YouTube videos, adopting an integrated spending approach and more.
In this story
This story was originally published in 1851 Franchise on October 8, 2019. Burnaze summarizes and links to the original reporting.
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