Alloy Personal Training Announces Strategic Partnership with CapitalSpring to Accelerate Growth

The investment further validates Alloy’s differentiated business model, strong unit-level economics, and people-first culture. The partnership will not impact Alloy’s day-to-day operations or leadership structure. The company will continue to operate with the same mission, leadership, and commitment to franchisee success that have defined our training methodology and operating philosophy for over three decades..

“This partnership is about further strengthening our franchise system for the long term,” said Rick Mayo, CEO of Alloy Personal Training. “CapitalSpring believes in our model, our mission, and the operators who bring the Alloy experience to life every day. This relationship allows us to invest more strategically in franchisee resources, infrastructure and growth while staying true to who we are.”

Founded in 2005, CapitalSpring has a proven track record of helping franchise brands scale while preserving culture, unit profitability and brand integrity. The firm has invested in more than 100 multi-location brands over the past two decades and was named to Inc.’s Founder-Friendly Investor Lists in 2024 and 2025, recognizing its collaborative approach with founders and management teams.

“We’re excited to partner with Rick and the Alloy Personal Training leadership team as the brand enters its next chapter,” said Wade Daniel, a Partner at CapitalSpring. “CapitalSpring has a proven playbook for building brands and businesses, and we look forward to supporting Alloy’s growth while expanding access to personalized training for adults seeking healthier, more active lifestyles.”

“This is a meaningful moment for Alloy,” added Mayo. “It signals confidence in our franchise system, our studio operators and the future we’re building together. Most importantly, it’s a win for our franchisees, our team members and the clients we serve every day.”