Amidst a Transformational Year, Workout Anytime Appoints Peter Stipher as Chief Operating Officer to Fuel Next Era of Growth

Reporting directly to Chief Executive Officer, Stipher will oversee corporate-owned and franchise operations while leading the integration of technology, finance, marketing, analytics and operational strategy. His role is designed to create a stronger, more connected system that improves franchise performance and member satisfaction while accelerating growth and increasing enterprise value across the system.

“Workout Anytime already has an outstanding foundation, an engaged franchise community and tremendous opportunity ahead,” said Stipher. “As we build for the future, our focus is on creating a smarter, more connected organization where every function works together to drive better decisions and better outcomes. Every investment we make should improve the member experience, strengthen unit economics and create long-term value for our franchisees. That's an exciting opportunity, and I'm honored to help lead the next chapter of the Workout Anytime story.”

• Stipher brings more than two decades of executive leadership spanning technology, finance, capital markets and franchise operations.

• Before joining Workout Anytime, Stipher founded and led Lead Dolphin, a fitness CRM platform acquired by a technology company. He then served as CEO of Motus Consumer Insights, growing it into a top industry ranking before leading its sale.

• Most recently, Stipher held a senior role advising on corporate growth strategies, focusing on organizational development and growth initiatives. This background contributed to early, direct exposure to the brand’s strengths and long-term potential.

Stipher has a proven track record of building and scaling businesses while pursuing effective strategic initiatives. As COO of Workout Anytime, Stipher will focus on creating a more unified, data-driven organization by aligning key business functions.

“With Pete’s exceptional ability to connect strategy with execution, he is the right person to help us level-up as the premier fitness franchise,” said Jerry Pugh, Chief Executive Officer of Workout Anytime. “Our vision is to create a company where every function works together to reach a common goal. We aren’t just expanding our footprint for the now, we are laying the foundation for the future, building supportive networks and communities for both our franchisees and members.”