Workout Anytime names new COO

Workout Anytime, a 24/7 fitness concept franchise, has named a new key member to its leadership team.

The franchise has appointed Peter Stipher as chief operating officer.

Stipher will report directly to Workout Anytime Chief Operating Officer Jerry Pugh and oversee corporate-owned and franchise operations. The Atlanta-based company said the new COO will also lead the integration of technology, finance, marketing, analytics and operational strategy.

“Workout Anytime already has an outstanding foundation, an engaged franchise community and tremendous opportunity ahead,” said Stipher. “As we build for the future, our focus is on creating a smarter, more connected organization where every function works together to drive better decisions and better outcomes.”

Workout Anytime, with nearly 200 locations in the United States, said Stipher’s role is “designed to create a stronger, more connected system that improves franchise performance and member satisfaction while accelerating growth.”

Stipher most recently served as principal at Private Capital Advisors, where he specialized in raising capital for companies at various stages of growth. The new COO also founded and led Lead Dolphin, a fitness CRM platform later acquired by Ever Commerce. He then served as CEO of Motus Consumer Insights, growing it into an Inc. 5000 honoree before leading its successful sale to Vi Labs.

Altogether, Stipher brings more than two decades of executive leadership in technology, finance, capital markets and franchise operations.

“With Pete’s exceptional ability to connect strategy with execution, he is the right person to help us level-up as the premier fitness franchise,” Pugh said. “Our vision is to create a company where every function works together to reach a common goal. We aren’t just expanding our footprint for the now, we are laying the foundation for the future, building supportive networks and communities for both our franchisees and members.”

Regarding his new position with Workout Anytime, Stipher said, “Every investment we make should improve the member experience, strengthen unit economics and create long-term value for our franchisees. That’s an exciting opportunity, and I’m honored to help lead the next chapter of the Workout Anytime story.”

The brand also notes that it is preparing for “significant expansion” in the Untied States and Central America.

Workout Anytime said it provides members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point. The brand’s motto is “Think Big, Keep It Simple, and Do It with Integrity.”