AtWork names new VP of franchise development

AtWork, the staffing services franchise, has named a new key member to its leadership team.

The Knoxville, Tennessee-based franchise has appointed Sarah Goehring as its new vice president of franchise development. Goehring joins AtWork with 25 years of franchise development expertise.

As vice president of franchise development, Goehring will be responsible for identifying qualified entrepreneurs, expanding awareness of staffing as a franchise opportunity, and supporting the company’s long-term growth strategy.

“Throughout my career, I’ve had the opportunity to work with some incredible franchise brands, but what immediately stood out to me about AtWork was the people,” said Goehring. “The team is genuinely invested in the success of its franchise owners, and I’m so pleased to be a part of that.”

Founded in 1986 and franchising since 2002, AtWork now has more than 100 locations in over 30 states. The staffing brand said it is looking to broaden awareness of franchise ownership while reaching qualified entrepreneurs who may not have previously considered the category.

Looking ahead, AtWork said Goerhring’s goal is to secure 24 new franchise signings by 2030.

“Sarah brings an exceptional depth of franchise development experience and a proven understanding of what it takes to grow strong franchise systems,” said Jason Leverant, president and chief operating officer of AtWork. “We are extremely pleased to welcome her to AtWork. Her experience, energy and strategic approach to franchise recruitment will be tremendous assets as we continue growing our system and identifying franchise partners who share our commitment to serving businesses, job seekers and their local communities.”

AtWork provides comprehensive workforce solutions, including temporary staffing, temp-to-hire, and direct hire services, supporting companies across a wide range of industries. This includes two channels: AtWork Personnel and AtWork Professional.

At Work Personal is focused on commercial staffing, including light industrial and clerical work. Launched earlier this year, AtWork Professional places skilled professionals in high-demand fields including information technology, engineering, scientific, and healthcare.

“The depth of staffing experience, infrastructure and support behind this system is remarkable, and when you combine that with a business that makes a meaningful impact on employers, job seekers and the communities it serves, I believe AtWork offers an incredibly compelling opportunity for entrepreneurs. I’m excited to help build this brand,” Goehring said.