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Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets

Authors Stan Phelps and Evan Carroll discuss the use of technology, data, and analytics to improve customer experience in their book Blue Goldfish.

Originally published in 1851 Franchise• February 18, 2016• 1 min read

Read the original at 1851 Franchise

Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets — Image via 1851 Franchise

TL;DR

Authors Stan Phelps and Evan Carroll discuss using technology, data, and analytics to improve customer experience in their book Blue Goldfish. The book examines the three R's: Relationships, Responsiveness, and Readiness.

Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets authors Stan Phelps, 9 Inch Marketing and Evan Carroll, Evan Caroll and Associates join Social Geek Radio host Jack Monson.

"A blue goldfish is any time a business leverages technology, data, and analytics to do a "little something extra" to improve the experience for the customer. The book examines the three R's: Relationships, Responsiveness, and Readiness.

In this story

This story was originally published in 1851 Franchise on February 18, 2016. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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