Jack Monson

The 2026 Franchise Growth & Marketing Conference was a wild success.

Franchising expected to surpass $921.4 billion in economic output in 2026.

Your franchise development might be underperforming, and it might not have anything to do with weak lead flow or insufficient ad spend.

On this year’s Social Geek New Year’s Day podcast, I asked 26 franchise professionals about their goals for '26.

It doesn’t matter how you use AI for franchise development. What does matter is how your candidates are using AI.

AFMR reveals 85% of franchise brands require local marketing spend.

We see many social media posts about items to bring to business conferences.

The idea of persona marketing is simple: create detailed profiles of your ideal candidates based on demographics, behaviors, and interests and make targeted campaigns that supposedly resonate with them.

Trend alerts to assist you with your international expansion plans

We hear many stories of franchise brands that have struck gold in one digital channel or another.

The way to market a franchise has changed, and digital marketing tactics are now crucial for success.

2024 election to disrupt digital media with 30% more ad spend

Franchise brands use podcasts to attract candidates and establish relationships.

FranNet wraps up its 2024 Spring Meeting in Louisville, Kentucky, with a gathering of franchisors and industry experts.

Trend alerts to assist you with your international expansion plans

Short-form videos are becoming increasingly effective tools for connecting with B2B audiences in the franchise space.

The article discusses the importance of storytelling in marketing, but does not have a relevant topic for the franchise industry.

Franchising is rapidly adopting AI, with many people in the industry leading the way in technology adoption.

Mystery shopping annual study finds old problems and new solutions, highlighting the importance of tech-forward franchise development processes and authentic one-on-one conversations.

Local marketing trends were discussed at the Franchise Customer Experience Conference (FCXC) by industry professionals.

A list of 10 franchise podcasts in the growing field of franchising, including the Franchise News Podcast and Social Geek Radio.

TikTok and Meta are discussed as major marketing-related issues for franchise brands, with a focus on mitigating risk and optimizing opportunities.

Organic social media posts can build a reputation in the local community and encourage followers to share content, making "shareable" posts key to building a brand.

The article discusses social media advertising for service brands, emphasizing the importance of promoting service brands in a unique manner on social media.