TL;DR
Dunkin' has introduced a new beverage, Shot in the Dark, as part of its pivot from doughnuts to drinks. The drink comes with a reusable sipping device and will be dispensed for free at NYC Pop-Up or by request through Amazon Alexa or Google Assistant.
The latest product from Dunkin' is set to coincide with the longest day of the year at NYC Pop-Up as a way to emphasize the company's pivot “from doughnuts to drinks,” according to an article on The Drum.
The new drink called Shot in the Dark “is a blend of coffee and espresso which deftly skirts the current backlash against plastic straws with its own ‘reusable sipping device’ comprising a telescopic stainless-steel tube with a silicone tip,” the article states.
“The Human Charger will be dispensed for free at NYC Pop-Up,” the article continues. “For those not resident in the Big Apple Dunkin’ will dispatch a free sample directly to your door to anyone asking their Amazon Alexa or Google Assistant to ‘send me a sample of Dunkin’ Shot in the Dark’ - while stocks last.”
In this story
This story was originally published in 1851 Franchise on June 24, 2019. Burnaze summarizes and links to the original reporting.
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