Fitness Premier 24/7 Clubs Expands Offerings in New Beecher, Illinois Location

As it gr\ows, Fitness Premier 24/7 Clubs, the 19-unit 24/7 fitness franchise, continues to expand offerings to provide a higher-level, more well-rounded member experience. With this in mind, the team has recently announced the relocation and upgrade of its Beecher, Illinois club. In an effort to expand the club, the franchisor has invested in a new location that will be refreshed and built out to host both traditional fitness offerings and elevated wellness and group fitness classes.

“Incorporating as many resources as possible is a big driver for us,” said Jason Markowicz, CEO. “The new Beecher location will be almost double the size of the current facility, and fitWAVE and Relax and Restore will be big staples there. We’ll also have more variety of equipment for strength training and cardio, as well as increased availability of free weights.”

The new club is projected to open by the end of the year at 500 West Indiana Avenue, but the existing club at 1111 Dixie Highway will remain operational until the new club opens to continue to serve guests.

As Fitness Premier 24/7 Clubs approaches its 10th anniversary in the Beecher community, the team is excited to kick off the next decade in a new, even more expansive space that will provide additional support and access to members.

“The Beecher club is very important to us. We’ve been there for 10 years, and we’re one of the primary fitness options in town,” added Markowicz. “We saw an opportunity to make an additional investment in the club, and we know that will allow us to continue to service the community in the way it deserves.”

With additional locations within 10 miles of the existing Dixie Highway club, the move to West Indiana Avenue and expansion of services presents Fitness Premier 24/7 Clubs with an opportunity to increase brand continuity and awareness in the area.

“This club is in the heart of Beecher,” said Markowicz. “We want to be a staple in the community for a long, long time, and we’re willing to invest in the club to add amenities that will create that longevity.”

With the expansion, members of Beecher area clubs will have better access to both fitWAVE, a group exercise program, and recovery suites, which include amenities like saunas, massage chairs, red light therapy and more to support members’ holistic wellness.

Fitness Premier 24/7 Clubs has positioned itself since birth as a refreshing take on the fitness offerings available to smaller towns. The brand specifically works to grow in markets where other fitness concepts simply will not, meaning Fitness Premier is often one of the only, if not the only, accessible fitness options in a community.

Since the pandemic, more and more people are understanding the value of wellness. While many focus their energy on wellness through fitness, an acute awareness of the value of a holistic approach has also increased. Fitness Premier 24/7 Clubs offers both.

As the Fitness Premier 24/7 Clubs team manages the build out of the new Beecher club, it is also focused on expanding in new markets across the U.S. including Wisconsin, Iowa, Ohio, Georgia, and Indiana to bring its robust set of offerings to communities who need them.

The total initial investment necessary to begin the operation of a Fitness Premier Club Model is $264,350 to $585,000, including a $49,050 franchise fee. For more information, visit: *