Replay Sports Cards Signs Franchise Agreement to Debut in Salina

The Salina agreement represents another step in Replay’s strategic franchise growth, as the brand continues to partner with operators who combine business acumen with a passion for the hobby and community engagement.

“Our goal is to build a shop that feels welcoming, educational, and fun for collectors of all ages,” said Deatrich. “Replay gives us the structure, credibility, and support to open a business that can grow with the community while staying true to what makes the hobby special.”

After identifying an opportunity to bring a modern card shop experience to Salina, Andrea, alongside her husband David, selected Replay as the right platform to launch their business.

The Deatrichs were drawn to Replay after bonding over collecting with their son, Dylan. They saw an opportunity to turn that shared passion into a long-term business that connects collectors and families throughout the Salina community. The couple plans to make Replay a hub for collectors through trade nights, live breaks, grading services, and community-focused events.

“Replay’s franchise model stood out because of its national reach and collaborative network,” said David Deatrich. “The ability to tap into shared inventory, systems, and expertise gives us a strong foundation to build a sustainable local business.”

The Deatrichs are currently vetting a general manager and additional staff to oversee day-to-day operations and deliver Replay’s customer-first experience in Salina.

“Andrea brings the leadership, perspective, and community-first mindset we look for in Replay franchisees,” said Mike Martin, Co-Founder of Franchising for Replay Sports Cards. “We’re excited to welcome Andrea and David to the Replay family and support the launch of Replay Sports Cards in Salina.”