Zaxby’s celebrates Random Acts of Kindness Day with ‘Buy One, Give One’ Big Zax Snak Meal

Zaxby’s is celebrating Random Acts of Kindness Day with a special ‘Buy One, Give One’ app-only deal all day long on Feb. 17, while supplies last. Zaxby's Big Zax Snak® Meal features three tender, tasty Chicken Fingerz, Texas Toast, and Zax Sauce, served with Crinkle Fries, and a small Coca-Cola Freestyle® drink.

“To celebrate all the small, everyday random acts of kindness this year, we want to give our loyal brand fans the opportunity to do exactly that - Buy a meal and get one FREE, to share with someone special,” said Patrick Schwing, chief marketing and strategy officer at Zaxby’s. “True to our #ZaxofKindness ethos, we’re encouraging our guests to pay it forward and celebrate being kind to each other.”

Random Acts of Kindness Day was created in 1995 by The Random Acts of Kindness Foundation (RAK) to “inspire people to practice kindness and to ‘pass it on’ to others,” according to the organization’s website. According to RAK, scientific evidence demonstrates the positive effects of doing kind things for others, receiving kindness and even just witnessing it.

To get the Big Zax Snak Meal offer, customers must select two regular Big Zax Snak Meals through the app and apply the Buy One, Get One (BOGO) Big Zax Snak Meal Reward where shown. Upon online checkout, the price of one will be deducted. To redeem in store, customers must select the offer from the Deals & Offers section on the Rewards Tab and select the option to redeem in-store. Upon checkout at participating Zaxby's locations, customers then scan the QR code when prompted during the order process.

Zaxbys is a fast-growing QSR brand specializing in the highest quality chicken and sides. Established in 1990 in Statesboro, Georgia, the company pioneered the concept of serving chicken tenders as an entrée, a novel idea at the time.