Patrick Schwing

The year is winding down, and the holidays are around the corner, but Zaxbys isn’t slowing down on delivering the flavor.

Turns out, the sweetest way to end a Chicken Fingerz meal is with a little candy crunch.

Company : Zaxbys® Menu Announcement : Zaxbys launches limited drop of Alabama White BBQ Sauce Partnership : Zaxbys partnered with Alabama native and reality-TV icon Rob Rausch to help bring…

The fast-casual chicken chain is expanding its menu with three new items featuring the popular flavor profile starting June 29.

I firmly believe that “Guest is Boss.” As marketers, we need to understand our guests’ preferences to create appealing products and meaningful brand experiences (what Zaxby’s calls “encore experiences”).

The goal of every business is to provide a great experience for its customers.

Zaxby’s serves up Southern Fried Shrimp as its latest limited time offer, featuring crispy butterflied shrimp with zesty Zaxtail Sauce.

Zaxby's brings back milkshakes in Macon, Georgia, for an exclusive market test.

Zaxby's offers a 'Buy One, Give One Free' Big Zax Snak meal deal on Random Acts of Kindness Day, February 17.

Zaxby's offers a 'Buy One, Get One Free' deal on boneless wings for the Big Game weekend.

Zaxby's is bringing back its Asian Zensation Zalad and hand-rolled Egg Rolls for a limited time, featuring fried chicken or grilled chicken on mixed greens with Asian slaw and honey sesame Teriyaki glaze.

Zaxby's celebrates the season with in-app offers, including a 'Buy One, Get One Free' offer on the Chicken Philly sandwich and a FREE order of Loaded Fries with a purchase of $15 or more.

Zaxby's celebrates Halloween with a 'Buy One, Get One Free' offer for Boneless Wings Meal tossed in one of eight signature sauces.

Zaxby's is auctioning off a collector's edition bottle of Zax Sauce, signed by the founder, with proceeds benefiting The Boys' and Girls' Clubs of America.

Zaxby's Fried Pickles received USA Today's 10Best Readers' Choice Award in the Best Fast Food Sides category.

Zaxby’s brings back its Southwest Zalad for a limited time, offering a 50% discount for customers who redeem it on the Zaxby’s app or online.

Zaxby’s is extending its Zax Rewardz loyalty program, offering a free Big Zax Snak meal to new members who download and join the program.

Zaxby’s celebrates Random Acts of Kindness Day with a ‘Buy One, Give One’ Big Zax Snak Meal app-only deal, giving customers the opportunity to share a meal with someone special.

Zaxby’s reprises its Asian Zensation Zalad for a limited time, featuring fried or grilled chicken tenders and Asian slaw, starting at $9.59.

Zaxby’s is celebrating National Pickle Day with a FREE serving of its iconic Fried Pickles as an add-on to any adult meal for customers ordering through the Zaxby’s app on Monday, Nov.

Zaxby's has introduced its new loyalty program, 'Zax Rewardz,' which offers rewards and a free Big Zax Snak meal with every new download or update.

“Our new Loaded Fries are the culmination of Zaxby’s most craveable ingredients,” said Patrick Schwing, chief marketing and strategy officer at Zaxby’s.

Zaxby's celebrates National Chicken Wing Day with a 'Buy One, Get One' Boneless Wings Meal offer through its app on July 29.

Zaxby's introduces new Zensible Zalads as a limited-time offer, with fewer than 600 calories per serving.