Potbelly Sandwich Shop Signs Development Agreement for Four Shops in the Greater Philadelphia Region

Potbelly announced today that franchisees PB Delaware LLC have signed a development agreement to open up to four shops across Maryland and Delaware, expanding the brand’s footprint into a key Mid-Atlantic market.

Last year, the duo signed a two-shop development agreement with the brand, and now, their first shop is slated to open in late June in Middletown, Delaware, marking the brand’s first official entry into the state.

“The more we’ve immersed ourselves in the Potbelly brand, the more interested we have become in finding additional development opportunities. Nothing we’ve seen in the sandwich category compares to Potbelly because of the quality of the food and the strength of the brand,” said PB Delaware LLC. “As we prepare to enter the market, the Potbelly team has been incredibly hands-on throughout the process.

Their step-by-step guidance has made development seamless and has given us confidence as we continue to work toward opening our first shop and introducing the brand to the Middletown community and Northern Delaware.”

“PB Delaware LLC recognized early on the value of introducing Potbelly to an entirely new market,” said Jennifer Durham, Senior Vice President of Franchising and Development for Potbelly. “Their keen business sense and understanding of the brand reflect the kind of franchise partnership that helps drive our continued growth. The expansion of their development deal also signifies the confidence our franchise partners continue to have in the growth potential of Potbelly and our hands-on support system. We’re excited to continue that support as they work to bring Potbelly into a new market.”

Potbelly has been serving neighborhoods for nearly 50 years, offering its signature lineup of toasted sandwiches, fresh salads, hand-dipped shakes and baked cookies in an environment designed to reflect the local community.