BurgerFi® Ramps-Up Number of Restaurants Under Construction

BurgerFi is experiencing new growth and expanding its points of distribution across several fronts, including new brick-and-mortar restaurants and ghost kitchens.

Read the original at Franchising.com
BurgerFi® Ramps-Up Number of Restaurants Under Construction

TL;DR

BurgerFi is expanding its points of distribution through new brick-and-mortar restaurants and ghost kitchens, with 25 signed leases and 9 new restaurants under construction. The company is also partnering with Reef Kitchens to open 15-20 new ghost kitchen units in the second half of 2021.

Brick and mortar growth

Brick and Mortar Development “We’re starting to see the impact of the infusion of capital from going public with 25 signed leases in different stages of development, including 9 new restaurants currently under construction,” said Ophir Sternberg, Executive Chairman of BurgerFi. “We opened two new company restaurants last week alone in Jupiter, FL and Williamsburg, VA, and we have a large number of new restaurant openings planned for Q3 and Q4 as part of our new restaurant growth plans for the year.”

Ghost kitchen expansion

Ghost Kitchen Expansion BurgerFi was an early adopter of ghost kitchens, entering that arena in June 2020, as the entire industry grappled with the pandemic that created a surge in off-premise business. It was a way to leverage the traffic flowing into the digital service providers (DSPs), like Uber Eats, Door Dash, Postmates, etc., and partner with companies like Reef Kitchens and Epic Kitchens to quickly expand into new areas with limited investment.

The business has grown over the last year leading to a significant expansion in 2021, partnering with Reef Kitchens to open an additional 15-20 units in the second half of 2021. The new units will be focused primarily in BurgerFi cluster markets.

“We’re excited to expand our relationship with Reef Kitchens, which allows us to extend our reach in a fast, flexible and cost-effective manner,” said Henry Gonzalez, CMO of BurgerFi.

"Fi on the Fly®" Food Truck: Bringing All-Natural Burgers and Fresh-Cut Sides Straight to You Unveiled in May 2021, the better-burger concept has taken its award-winning favorites on the road with "Fi on the Fly®" to expand its legion of Fi-natics by serving private parties, corporate events, charitable fundraisers, birthdays, weddings, cultural and sporting events, musical festivals, food truck events and more throughout the South Florida area.

“Whether it’s through our physical locations, ghost kitchens or our awesome new ‘Fi on the Fly®’ food truck, these are all tools to connect with our guests however, whenever and wherever they want to engage with us to have the best burger experience. Stay tuned for exciting new projects in the works,” said Henry Gonzalez.

In this story

This story was originally published in Franchising.com on July 6, 2021. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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