CycleBar Partners with CELSIUS to Fuel Riders Across the Country

CycleBar announced today it has partnered with Celsius Holdings, Inc. (NYSE: CELH), making CELSIUS the official energy drink of CycleBar. Riders can now stay active and energized in and out of the CycleTheater with CELSIUS drinks available for purchase across CycleBar studios.

“Riding at CycleBar is a high-energy workout like no other, so we wanted to find a beverage partner that could match that level of energy, and CELSIUS was a natural fit,” said Trevor Lucas, President of CycleBar.

Whether someone is a seasoned indoor cycling veteran or has never been on a bike before, CycleBar is passionate about making every rider feel welcomed, empowered, and energized after every class. World-class instructors motivate and enlighten riders, helping them find community and achieve their fitness goals in state-of-the-art CycleTheaters, accompanied by adrenaline-pumping CycleBeats playlists. A variety of class types, including Connect, Performance, Classic, Empower and Xpress, ensure that there is a way for everyone to get active.

These pillars of movement, energy and community align perfectly with the CELSIUS brand. When combined with exercise, CELSIUS’ energy drink formula is clinically proven to boost metabolism and help consumers burn body fat. Whether someone is seeking an extra boost for their workout or a delicious pick-me-up to hustle through the workday, CELSIUS ensures that they stay active and focused on their goals.

"We couldn’t be more thrilled to partner with CycleBar on a national level," said Bryan Alesiano, CELSIUS Vice President of Sales. "The CELSIUS brand perfectly aligns with what each and every CycleBar studio stands for – an active community with the collective desire to achieve more out of life."