JETSET Pilates Adds Seasoned Leadership

With over a decade of experience in boutique fitness at brands like Flywheel Sports, House of Athlete, RE/GEN Method, and Equinox, Lyons specializes in instructor recruitment, talent development, and fitness programming. Having worked with both single-studio startups and well-established brands, she possesses a keen eye for developing scalable systems that enhance the JETSET experience. Lyons is passionate about empowering instructors to deliver engaging, brand-aligned classes and is excited to contribute to JETSET’s commitment to learning, development, and standards.

Dellebovi has held key roles in franchise development, operations, and instructor training at brands such as CycleBar, Orangetheory Fitness, and Exponential Fitness, with over a decade of experience in the fitness industry altogether. Passionate about building high-performing teams, Dellebovi prioritizes best-in-class training, mentorship, and a people-first leadership approach.

"I’m excited about the opportunity to make a meaningful impact on JETSET," said Dellebovi. "Leading a team dedicated to supporting franchisees, optimizing new studio openings, and enhancing operational efficiency is a challenge I’m eager to take on. By leveraging my experience in training, sales analysis, and financial management, I look forward to driving measurable improvements across the franchise network."

With over 15 years in franchising and multi-unit management, Kenig has led operations at Burger King, Unrivaled Brands, and HelloHive, specializing in scaling businesses while maintaining brand integrity and driving profitability. He values transparency and leadership accountability.

Quesada brings over 20 years of experience in brand strategy, digital marketing, and franchise growth, with a strong background in multi-location businesses. Having led marketing teams at Burn Boot Camp and Aqua-Tots Swim Schools, Quesada has a proven track record of driving brand awareness, customer acquisition, and franchisee success. He now plans to leverage this expertise to create impactful marketing strategies.

“As we expand, we don’t just build teams, we cultivate leaders who drive long-term success,” said Bert Albertse, CEO of JETSET Pilates. “We’re thrilled to have Alex, Christa, Uri, and Ricardo join the JETSET family.”