MOOYAH Burgers, Fries and Shakes Launches Move with MOOYAH Campaign, Emphasizing Commitment to Balanced Lifestyles

In a continued effort to help consumers achieve balanced lifestyles without compromising quality, taste, or personalization, MOOYAH Burgers, Fries and Shakes (MOOYAH) proudly unveils its inaugural virtual fitness campaign, Move with MOOYAH, perfectly aligning with guests’ New Year’s Resolutions in 2024.

During the Move with MOOYAH campaign, the renowned burger brand will broadcast virtual workouts on its Instagram account (@MOOYAHBurgers), led by various fitness influencers. The participating influencers will lead 30-minute, simple-to-follow classes that viewers can do from their own homes. Following the workout, they will offer insights on how guests can incorporate MOOYAH’s Lifestyle Burgers such as The Paleo, The Vegan, The Gluten-Free, The Keto and The Low Cal into their individualized lifestyles to stay on track with their health and fitness goals.

“We couldn’t be more energized to introduce our guests to our first-ever Move with MOOYAH campaign,” said Sarah Morris, Vice President of Marketing at MOOYAH. “This initiative is a true testament to the many ways to MOOYAH through our customizable menu offerings that will satisfy our guests’ cravings for a fusion of lifestyle balance and flavor. We’re eager to inspire our audience to move with MOOYAH, combining fitness and flavor for a well-rounded, enjoyable lifestyle.”

Kicking off on Tuesday, January 8, Move with MOOYAH will host the brand’s first-ever virtual fitness class in partnership with San Diego fitness sensation, Kristal Ruiz. Ruiz, @mypilatespurpose on Instagram, will host a virtual Pilates session for MOOYAH fans and followers to get active with minimal time and equipment required, encouraging consumers everywhere to incorporate activity and well-balanced meals into their lifestyle in 2024.

In addition to Ruiz, Emily Pirkl (@emilypirkl), is set to instruct a Move with MOOYAH virtual class on January 22. Britnee Alphin (@britneewlove on TikTok), Marc Lobliner (@marclobliner), Alexa White (@alexawpilates) and Christy Galatas (@date_keto_lady) will also be working in collaboration with MOOYAH in various ways on social media, to encourage active lifestyles and balanced meal options as well. Each influencer will focus their content on different fitness categories, showcasing a diverse range of healthy lifestyle choices.

MOOYAH offers menu customization and ingredient modifications to help meet a variety of lifestyles and dietary needs. The brand provides an extensive array of fresh ingredients that seamlessly align with customers who have specific dietary needs or are following lifestyles such as keto, vegan, paleo and more. This dedication to personalization has earned MOOYAH a unique position in the burger restaurant category, inviting guests to indulge in a fully tailored culinary experience that resonates with their tastes and preferences.

MOOYAH Burgers, Fries & Shakes is where “serious” and “fun” are one with the bun. The ridiculicious, fast-casual “best burger” concept is committed to providing the best tasting burger experience possible by specializing in the taste trifecta – mouthwatering made-to-order burgers, hand-cut French fries and real ice cream shakes. Founded in 2007, MOOYAH is obsessed with quality, serving fresh, never-frozen 100% Certified Angus Beef® brand burgers, all-natural turkey burgers and plant-based vegan burgers.

MOOYAH’s signature buns are baked in-house daily, and guests can choose from five real cheeses, bacon, avocado and 17 free sauces and toppings made from garden-fresh veggies. MOOYAH also hand-spins 100% real ice cream shakes and offers eight flavors including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. MOOYAH serves guests through dine-in, online ordering, delivery and carryout, as well as its loyalty app.