TL;DR
Craig Dunaway, Penn Station's President, has outlined tools to train employees on mobile apps. Businesses should train employees to utilize mobile apps to engage customers and make the app useful.
Businesses have been integrating mobile apps into their systems for years now, and especially in today’s digital-centric world, it’s important for employees to be well trained on how to utilize those apps. Craig Dunaway, Penn Station ’s President, has outlined important tools to train your employees on your mobile app in Kivo Daily .
These tips include giving your employees specific instructions, creating materials for customers and being prepared for issues. The overarching theme is that your app should be easy to use and understood by all parties so when questions come up, the employee is not as lost as any consumer who has a question.
Dunaway states, “If employees aren’t educated on the app, how to use it and the perks and benefits it offers, the guest won’t be engaged, and the app will become nothing more than an expensive toy no one uses or benefits from. The entire point of having an app is getting your customers to use it. This means your employees must be able to help customers with the app in the restaurant.”
In this story
This story was originally published in 1851 Franchise on January 29, 2020. Burnaze summarizes and links to the original reporting.
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