TL;DR
Saladworks, a fast-casual restaurant chain, has opened two new locations within ShopRite grocery stores in the Philadelphia area. The partnership has been successful, with sales triple what was expected.
As franchise brand Saladworks continues to expand, the company has explored some unique partnership opportunities including opening locations within grocery stores.
A recent article in Grocery Business reported that due to a successful pilot launch, Saladworks will be opening in two Philadelphia area ShopRite locations - and according to a representative from ShopRite, sales are triple what the company expected from the partnership. That success is also being felt on the Saladworks side.
“We had high hopes of leveraging the people who came into that store and giving them a branded restaurant experience but we’ve brought people into the grocery store, too. It’s been a one-plus-one-equals-three experience,” said Patrick Sugrue, CEO of Saladworks.
In this story
This story was originally published in 1851 Franchise on February 19, 2019. Burnaze summarizes and links to the original reporting.
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