Delta Crown Hair Extensions Accelerates Growth with Two New Franchise Agreements in Dallas-Fort Worth

Established by Jenna Bowden in Colorado Springs, Delta Crown was recently acquired by Head to Toe Brands, a portfolio of beauty and wellness franchise concepts, to fuel the brand's growth. The new agreements build on Delta Crown’s momentum as it expands into new markets across Texas, one of the country's fastest-growing regions for beauty and wellness businesses.

"We wanted a business that reflected our own values around customer service and building real relationships with clients," said Anna Lopez. "Delta Crown's focus on the client experience, and the chance to grow with a brand still in its early stages, made it the right fit for us."

"After years in the beauty industry, we knew Delta Crown was something different," said Kanika Sood. "There wasn't another concept built specifically around hair extensions, and we saw an opportunity to bring that premium experience to our community."

Hair extensions are one of beauty's fastest-growing categories, with the U.S. market valued at $538 million as of January 2024, and no single national brand is dominating the space. Guests routinely invest at a premium price point for their initial install, with Delta Crown clients spending even more. While the category typically sees a six-to-eight-week return cycle, Delta Crown’s membership model drives a more frequent four-to-six-week cadence, strengthening client relationships while creating greater loyalty and a more predictable, recurring revenue stream for franchise owners.

"Anna, Raul, Kanika and Lavish each bring a genuine passion for hospitality and a deep understanding of what it takes to build a premium client experience," said Jenna Bowden, Founder of Delta Crown Hair Extensions. "Their entry into the Dallas-Fort Worth market is an exciting step as we continue to grow Delta Crown across the country."