Instagram is the new Snapchat

Don’t worry if you never jumped on the Snapchat bandwagon - Instagram has created a new feature called “stories,” and it’s pretty much the same thing! Now you have the same Snapchat-inspired functionality on Instagram, with all the perks of an already-established fan base to follow your stories. Below are ways your business can take advantage of Instagram stories:Behind the ScenesPromote your work environment that consumers may not see everyday.

Take your followers to a company outing to showcase your culture or feature employees on why they love working with you.Share Private ContentReveal new products and services exclusively to your followers before notifying the public.Limited Contests, Perks or PromotionsYour business could use Instagram stories to announce a promo code, in-store promotions for those who watch your whole story, or even ask them to put one of your products into their stories for a limited discount.

Team Up with Influencers Host a “Takeover” with a well-known Instagram influencer in your industry. Have them create unique content with your business and share with their users as well. All of the above can be tools to enhance your brand voice and recognition.

The new story feature brings more live action to the application and creates more of a relationship with you and your fans.