TL;DR
The June edition of the Franchise Marketing & Leadership Report features articles on the WFH/hybrid office model and its impact on employers and marketers. The report also includes various sessions and keynotes on marketing and franchise leadership.
Welcome to the June edition of the Franchise Marketing & Leadership Report! This month we feature several articles on how the WFH/hybrid office model is not only affecting employers, but also where marketers are focusing their efforts as downtown office buildings continue to struggle. (We’ll take a look into AI and ChatGPT when the current hyperbole settles some.)
If you have news items, trends, reports, or studies you think will be useful to franchise consumer marketing leaders looking to navigate 2023, please forward them our way!
Marketing Byte: Tracking Online Reputation
Pathway Session: Omnichannel Success Starts With Customer Needs
Built for the Next Move: Why Multi-Unit Operators Are Growing with Eggs Up...
A Franchise Rebrand Should Reflect Changing Customer Expectations
Keynote: Hyperlocal Intelligence Starts With Better Data
Pathway Session: Rethinking the Modern Marketing Organization
In this story
This story was originally published by Eddy Goldberg in Franchising.com on June 12, 2023. Burnaze summarizes and links to the original reporting.
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