TL;DR
Executives from US fitness operators Crunch Fitness, Purpose Brands, and Barry's discuss strategies for global expansion. The executives shared their experiences building scale internationally.
Press esc to close× | | | | | --- | --- | --- | | | | | | --- | --- | | | × | | search | | Custom Search | | | | --- | --- | | | Sort by Relevance Date | Fitness Business How Top US Fitness Operators Are Thinking About Global Expansion Ani Freedman July 28, 2026 - Share on Facebook - Share on Twitter - Share via Email From left: Josh Liberatore, Sander van den Born, John Kersh, Zachary Collinger and Luke Armstrong (credit: Kate Jones Photo) Executives from Crunch Fitness, Purpose Brands, Barry’s and FIT House of Brands shared how they’ve gone about building scale in internationally and identified some costly… Membership Required This article is for ATN Pro members only. ATN Pro members get: - Unlimited access to Athletech News articles - Exclusive access to ATN Pro-level reporting - Discounts to ATN the Innovation Summit - VIP access to community events - Exclusive email newsletters Subscribe\ Now Already a member? Log in Already a member?
Log in here Tags: ATN Innovation Summit ATN Pro Barry’s Crunch Fitness Europe FIT House of Brands international Purpose Brands More in Fitness Business View More - []( Inside the Evolution of NBA Champion Josh Hart’s Wellness & Recovery Routine - []( Are We Too Toxic to Age Naturally?
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This story was originally published by Ani Freedman in Athletech News on July 28, 2026. Burnaze summarizes and links to the original reporting.
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