
F45 Parent Signs NIL Deal With College Football Stars as Fitness Brands Embrace Endorsements
F45 parent company FIT House of Brands signs NIL deals with University of Miami football players to promote group workouts via social media content.
FIT House of Brands is a company in Burnaze's franchise knowledge graph, mentioned since 2025. 13 stories link here, each summarized from the original publisher. Filed under Fitness.

F45 parent company FIT House of Brands signs NIL deals with University of Miami football players to promote group workouts via social media content.

Executives from Crunch Fitness, Purpose Brands, and Barry’s discuss strategies for scaling boutique and big-box fitness concepts across international markets.

The boutique pilates brand is entering Southeast Asia with a Jakarta studio while parent company FIT House of Brands prepares for four new U.S. openings.

The Australian Pilates brand is launching its first franchise application window with a flat-fee structure, targeting expansion across 15 U.S. states and New Zealand.

FIT House of Brands’ Pilates-yoga-toning concept has officially reached 100 locations globally as it accelerates domestic expansion and prepares to launch a seasonal Hamptons activ

FIT House of Brands has introduced an initiative providing operational support and business coaching to help professional athletes transition into becoming franchise owners for its boutique fitness brands.

F45 Training and Reebok have launched their first co-branded footwear and apparel collection, the initial rollout of a deal announced in October .

Fitness has become the connective tissue linking industries once thought unrelated.

Brian Trainor builds a fitness empire with F45 Training and FS8.

Iconic apparel and footwear brand Reebok is entering the boutique fitness space with F45 Training in a new multiyear partnership.

Vaura Pilates , the Australian-born brand redefining reformer Pilates with sensory-driven, athletic training, is officially opening up franchise opportunities in California as part of its rapid U.S.

F45 Training has partnered with recovery tech brand Hyperice to bring its high-performance wellness tools to select studios worldwide, marking the latest move by the functional fitness franchise to expand its offerings beyond group workouts.

F45 Training launches FIT House of Brands with 1,500+ studios.