Fast Casual: Investing in technology? Restaurants share hits and misses.

As technology improves, companies look to find new ways to utilize these mediums to grow their businesses.

Read the original at 1851 Franchise
Fast Casual: Investing in technology? Restaurants share hits and misses.

TL;DR

Restaurants are utilizing new technology to grow their businesses, but not every breakthrough is a perfect fit for every company. Companies like A&W and Steak 'n Shake are finding ways to effectively use technology, such as iPads for training programs.

As technology improves, companies look to find new ways to utilize these mediums to grow their businesses. However, according to Fast Casual, not every breakthrough is a perfect fit for every company.

For example, while self order kiosks offer an efficient process, they lack the human element. The face-to-face interaction is lost and companies may feel this takes away from overall customer experience.

The article mentions the positive impacts of new technology in the workplace as well. iPads, for example, offer a new medium for training programs. Liz Bazner, digital manager of A&W, said that hosting videos on the iPads led to an increase in employee conversation surrounding the training process.

Adam Fricker, VP of Steak n' Shake offers a good rule of thumb for deciding whether or not a new technology will fit your business. In the article, he advises one must be able to "explain the technology to the executives in 20 minutes."

In this story

This story was originally published in 1851 Franchise on July 11, 2017. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

Liked this? Get the week's franchise news, explained

  • Sunday 8 AM ET weekly + a monthly deep dive
  • Sections picked for the industries you follow
  • Every claim linked to its source. Free.

Free. We'll ask you to confirm. Unsubscribe anytime.