MOOYAH Burgers, Fries & Shakes Taps Industry Veterans For Next Chapter in Growth

MOOYAH Burgers, Fries & Shakes has spent the first quarter of 2019 laying the foundation for a strong year by hiring key executives that will enhance franchisee support and prepare for rapid franchise development throughout the remainder of the year and beyond.

The company is proud to announce the addition of new President & COO Tony Darden, who comes to MOOYAH after serving as COO at Taco Bueno. Prior to Taco Bueno, Darden spent more than a decade at Panera Bread and more than 15 years at Bennigan’s.

MOOYAH also added a new Director of Supply Chain, a Real Estate & Development Manager, and a Construction Project Manager in the first quarter of 2019 to prepare for a growth-oriented next chapter. The MOOYAH executive leadership team now boasts more than 200 combined years of restaurant and franchise industry experience.

“Tony and our enhanced leadership team bring a wealth of knowledge and a passion that fits the culture of MOOYAH and the direction for the company moving forward,” said Anand Gala, CEO and Chairman of MOOYAH. “With these strategic additions, combined with our dedicated existing team members, we now have an unparalleled depth of restaurant and franchise industry experience informing the future of the brand. We are ready to leverage that in the interest of providing increased support to our operators and in expanding the MOOYAH brand into new markets and territories with both new and existing franchisees.”

After an affiliate of Balmoral Funds LLC and Gala Capital Partners, LLC acquired the MOOYAH brand in 2017, Gala took over the reins at MOOYAH and focused on the areas of streamlined operations, unparalleled franchisee support, and strategic franchise development initiatives.

This strengthened executive leadership team, led by Darden, is the next step in Gala’s strategy for the 12-year-old brand.

“When you look at MOOYAH, the food quality is there. It’s top-notch in the industry. The aesthetics of the restaurant are great and the culture of the brand is simply amazing, and you experience that in each and every restaurant within the system,” said Darden. “I’ve been a fan of the brand for a while, and my family has been going to one near our home regularly for years. You can just feel there’s something special about the culture at MOOYAH, and I’m excited to now be a part of it.”

• John Hunter, Director of Supply Chain, who most recently worked as Director of Supply Chain for Zoës Kitchen
• Scott Haehnel, Real Estate & Development Manager, who has extensive background in the service industry
• Coleman Williams, Construction Project Manager, who has experience in IT, marketing, and supply chain

“Once our entire team is aligned on how we’re executing on a daily basis, there isn’t any other brand that can match us,” said Darden. “We are already optimally positioned for success because MOOYAH is an established brand with a strong existing system and passionate franchisees. Further sharpening the in-restaurant experience and exploring exciting areas such as tech and operational strategy will ultimately bring the unique MOOYAH experience to additional markets and communities.”

Darden has already started work keying in on alignment and implementing best practices across all MOOYAH locations in the interest of an exceptional experience for both consumer and franchisee alike.

“Tony is a great fit for the culture at MOOYAH, and his experience growing heavy-hitting brands like Panera will be instrumental in driving MOOYAH forward in its next phase of growth,” said Gala. “We’ve had expansion on the menu for the last two years, and now MOOYAH has the depth of industry experience to really drive the brand into new markets and to innovate in the interest of our exceptional franchise owners.”