MOOYAH Burgers, Fries & Shakes Celebrates 10th Birthday with Nationwide Party Benefitting No Kid Hungry

MOOYAH Burgers, Fries & Shakes is celebrating its 10th birthday in a big way. The brand is hosting a nationwide party at participating restaurants across the system on July 10, 2017.

• The party will feature a free t-shirt for the first 100 transactions at all locations
• A free cake pop with any shake purchase
• A 10-patty cheeseburger eating event where ten brave individuals will have the opportunity to finish a free ten-patty cheeseburger for glory, bragging rights and photos that will inspire awe and amazement on social media

The epic cheeseburger-eating event will begin at 5:10 p.m. at participating MOOYAH restaurants. MOOYAH Rewards App subscribers will have the first crack to register for the event around 8 a.m. CT on Wednesday, June 28. The general public will then be able to register at mooyah.com/10 around 1 p.m. the same day.

MOOYAH is donating ten percent of the day’s sales to No Kid Hungry, a non-profit organization dedicated to ending childhood hunger. In addition to the day-long ten percent donation, MOOYAH will donate ten cents for every photo that is posted to Facebook, Instagram or Twitter with the hashtag #MOOYAH10.

MOOYAH has come a long way since its founding in Dallas, Texas, in 2007. The brand has expanded into 19 states and 10 countries with its incredible franchise partners. MOOYAH was acquired by Gala Capital Partners, LLC, led by restaurant and franchise industry veteran Anand Gala, in April 2017. Gala, his team and the MOOYAH corporate team will lay out a strategic plan for the next five years with a focus on improving same store sales growth, AUVs and unit-level economics.

At MOOYAH, Guests have the advantage of choosing from a variety of bun options, such as baked-in-house potato or multigrain wheat non-GMO buns and hand-crafted lettuce buns called Iceburgers to accompany the never-frozen 100 percent Certified Angus Beef brand burgers, all natural Jennie-O turkey, all natural grilled and hand-breaded chicken, and mouthwatering MorningStar Farms black bean veggie burgers. Each gourmet burger can be customized with five cheeses, Applewood smoked bacon, sliced avocado, along with nine free veggie toppings and 11 free sauces.

MOOYAH’s hand-cut fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers 100% real ice cream shakes, allowing Guests to choose from 10 flavors ranging from vanilla to Hershey’s chocolate to Reese’s to strawberry banana and more.

MOOYAH is set to open 15 new units domestically and internationally by the end of 2017 and continue its expansion into existing and untapped markets. The brand is placing focus on development in the Washington, D.C. area as well.