Texas-Based Fast-Casual Brand Russo’s New York Pizzeria & Italian Kitchen Accelerates Global Expansion with Multi-unit Franchise Deal in Qatar

Russo's New York Pizzeria & Italian Kitchen accelerates global expansion with a multi-unit franchise deal in Qatar, introducing Qataris to authentic Italian dishes and premium, hand-tossed New York-style pizzas.

Read the original at Franchising.com
Texas-Based Fast-Casual Brand Russo’s New York Pizzeria & Italian Kitchen Accelerates Global Expansion with Multi-unit Franchise Deal in Qatar

TL;DR

Russo's New York Pizzeria & Italian Kitchen has signed a five-unit franchise deal in Qatar, introducing authentic Italian dishes and premium, hand-tossed New York-style pizzas to the market. The inaugural restaurant is set to open in November 2022, just before the FIFA World Cup in Qatar.

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April 11, 2022 // Franchising.com // HOUSTON, TX - Russo’s New York Pizzeria & Italian Kitchen has signed a five-unit franchise deal in Qatar. In partnership with the new franchisee, Russo’s Founder and CEO, Chef Anthony Russo, will introduce Qataris to a trove of original family recipes from Naples and Sicily, utilizing fresh, seasonal ingredients, as well as premium, hand-tossed New York-style pizzas, including a giant, signature pie measuring 71 centimeters.

Authentic Italian dishes range from gourmet pastas to calzones, and the menu also features salads, deli sandwiches, soups and desserts. Standouts include homemade lasagna, baked ziti, truffle mushroom pasta and a selection of gluten free pasta and Halal pizza options.

Set to open as soon as November of 2022 – just in time for the country’s FIFA World Cup hosting debut - the inaugural restaurant will be located at the remarkable Doha Oasis mixed-use district. It will join an array of premier global food and beverage concepts in addition to a world-class hotel, theme park, department store and Vox Cinema, where Russo’s pizza options will also be spotlighted.

“We’re thrilled to showcase our fast casual dining experience in Qatar, an incredibly exciting global market that I have become very fond of,” said Russo. “We are honored to have the support of our new Qatari franchisee. And opening just ahead of the World Cup is the perfect opportunity to grow brand awareness among an influential, global audience.”

Russo, the son of first-generation Italian immigrants who initially emigrated to New Jersey before settling in the Houston, Texas area, launched Russo’s in 1992.

SOURCE Russo’s New York Pizzeria & Italian Kitchen

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This story was originally published in Franchising.com on April 11, 2022. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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