
McDonald’s Shifts From Borrowed Attention to Owned Engagement
McDonald’s will end its FIFA World Cup sponsorship after the 2026 tournament, concluding a relationship that began in 1994.
FIFA is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 19 stories link here, each summarized from the original publisher.

McDonald’s will end its FIFA World Cup sponsorship after the 2026 tournament, concluding a relationship that began in 1994.

Pop Demon Hunters promotion was the first in a string of McDonald's marketing last quarter.

Practical strategies for restaurant operators to manage high-volume events while protecting the mental health and retention of their workforce.

- Fast Casual - Marketing & Branding - Finance Restaurant Daily Chipotle, Wonder, and climbing restaurant operating expenses Get all the headlines in today’s Restaurant Daily podca

- Fast Casual - Marketing & Branding - News Chipotle will host a BOGO giveaway during World Cup final The promotion is inspired by the tournament’s hydration breaks and its guests

As the youth sports market nears a projected $60 billion by 2030, soccer franchises are leveraging World Cup momentum to drive domestic participation and unit growth.
The chicken chain is leveraging summer promotions and World Cup festivities to drive traffic and encourage repeat visits among loyalty members.

Major sporting events like the World Cup are driving significant spikes in transaction volume and alcohol sales for restaurant operators in host cities.

Quarterly traffic data shows Millennial and Gen Z diners are driving growth by opting for protein-focused upgrades and specialty beverages despite broader market pullbacks.

The AHLA reports that 80% of hotels in World Cup host cities are seeing lower-than-expected bookings due to visa barriers and FIFA room block releases.
Dog Haus promotes CJ Ramirez to executive vice president of marketing and hires Justin Bartek as vice president of marketing.

Trend alerts to assist you with your international expansion plans
Russo's New York Pizzeria & Italian Kitchen accelerates global expansion with a multi-unit franchise deal in Qatar, introducing Qataris to authentic Italian dishes and premium, hand-tossed New York-style pizzas.
United POP offers franchise opportunity in music and media education
Hyatt Hotels Corporation reports third-quarter 2019 financial highlights, including 11% management and franchise fee growth and 23 straight quarters of productivity and operating efficiency gains.

The 2019 FIFA Women’s World Cup has been putting up massive ratings numbers for FOX Sports.

Hand & Stone Massage ranks No. 13 on Franchise Times list.

Advertising revenue reaches a record $208 billion in the U.S. in 2018, with digital ad sales growing by 16.6% and non-digital ad sales dipping 0.7%.

Global advertising spend is forecasted to hit $540 billion in 2015, with a 4.6 percent increase from 2014, driven by digital media channels.