Peloton Acquires Pilates Startup Skōp in Growing Wellness Push

(Bloomberg) — Peloton Interactive Inc. acquired Skōp, a Pilates-focused startup that brings new expertise and technology to the fitness platform as it looks to expand its offerings and attract new users amid a broader turnaround effort.

“Pilates is a category ripe for the same kind of experiential reinvention we brought to cardio,” Peloton Chief Executive Officer Peter Stern said in a press release announcing the acquisition Thursday. “Skōp adds differentiated technology and specialized knowledge to our R&D team so we can continue to empower people to live fit, strong, long and happy.”

The New York-based maker of treadmills and exercise bikes said the deal will serve as “a central plank” in the expansion of its strength-training category and said it’s committed to “developing the world’s best wellness experiences.”

Engagement with Peloton’s existing Pilates offering increased 48% year-over-year in the third quarter, the company said, citing additional data from the 2025 Sports and Fitness Industry Association Report that showed Pilates as the fastest-growing form of fitness in the US.

Peloton has been exploring a range of new product categories to bring in fresh customers. The company is also planning to make treadmills a larger priority — potentially adding lower-priced models to its lineup. Bringing Skōp into the fold could help the company improve its existing Pilates offering, potentially by tracking a user’s form throughout each workout.

“While we don’t have future product news to share at this time and won’t comment on R&D, we are always looking for opportunities to expand our modalities and meet the evolving needs of our global member community,” a spokesperson told Bloomberg by email.