Dunkin’® Reunites Baby Spice and Ginger Spice to Reveal Pumpkin Spice, the Long-Lost Sixth Member

Dunkin' reveals Pumpkin Spice as sixth member of Spice Girls

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Dunkin’® Reunites Baby Spice and Ginger Spice to Reveal Pumpkin Spice, the Long-Lost Sixth Member

TL;DR

Dunkin' reveals Pumpkin Spice as the long-lost sixth member of the Spice Girls, with Emma 'Baby Spice' Bunton and Geri 'Ginger Spice' Halliwell-Horner reuniting to promote the brand's pumpkin season. The campaign features comedian and actress Rachel Dratch as Pumpkin Spice and includes a promotion for a free medium Pumpkin Spice Signature Latte with a qualifying purchase.

This fall, Dunkin’ is showing the world how it does pumpkin with a little help from two pop icons and one very seasonal surprise. Emma “Baby Spice” Bunton and Geri “Ginger Spice” Halliwell-Horner reunite to reveal they once had a little-known, fiercely devoted sixth bandmate: Pumpkin Spice, portrayed by comedian and actress Rachel Dratch. Long known for her love of all things pumpkin, Pumpkin Spice ultimately left pop stardom behind to pursue another passion: lattes.

In the hero spot, Baby Spice and Ginger Spice reminisce about their former bandmate, from her pumpkin-inspired hits to her signature choreography and unwavering devotion to the flavor of the season. Years after going their separate ways, the trio reunites over pumpkin drinks, giving Pumpkin Spice another opportunity to be featured and prove that some passions never go out of season.

“I think Pumpkin Spice was just ahead of her time. Maybe a little too seasonal, but definitely ahead of the curve,” said Rachel Dratch. “She left to focus on lattes, and honestly, I respect that kind of commitment. Getting to bring Pumpkin Spice back with Emma and Geri for Dunkin’ was so much fun. It feels like she’s finally getting the recognition she deserves.”

The campaign builds on the Aug. 19 return of pumpkin season at Dunkin’, with a lineup of pumpkin beverages and bakery favorites available for a limited time at participating Dunkin’ restaurants nationwide.

A promotion associated with the campaign offered a free medium Pumpkin Spice Signature Latte with a qualifying purchase from 2-6 p.m. local time during the promo period. The Pumpkin Spice Signature Latte must be added to order when ordering in-store or in the mobile app. Qualifying purchases excludes individual MUNCHKINS Donut Hole Treats or Cup of Water. Offer not available on delivery platforms. No cash refunds. Cannot be combined with any other offer, promotion, or coupon. While supplies last. Participation may vary.

From a long-lost pop star to the return of the fall flavors guests wait all year for, Dunkin’ is showing the world how it does pumpkin. But Pumpkin Spice isn’t stopping there. Fans can catch more from Rachel Dratch alongside Emma Bunton and Geri Halliwell-Horner across Dunkin on social media.

*Offer details: a free medium Pumpkin Spice Signature Latte with qualifying purchase was available during the promo period at participating Dunkin stores. The Pumpkin Spice Signature Latte must be added to order when ordering in-store or via the mobile app. Qualifying purchases excludes individual MUNCHKINS Donut Hole Treats or Cup of Water. Not available on delivery platforms. No cash refunds. Not combinable with other offers. While supplies last. Participation may vary.

In this story

This story was originally published in Franchising.com on September 9, 2026. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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