Dunkin’ enlists a pair of former Spice Girls and Rachel Dratch to push its pumpkin drinks

Dunkin’ has enlisted the help of a pair of former Spice Girls and the comedian Rachel Dratch to promote the company’s pumpkin spice lineup.

The Boston-based coffee-and-doughnut chain has released new ads for the company’s Pumpkin Spice Signature Latte, Pumpkin Cloud Dunkalatte, and other fall-flavored beverages.

The ads include former Spice Girls members Emma Bunton, or “Baby Spice,” and Geri Halliwell-Horner, or “Ginger Spice.” They discuss their time with the band in an interview, when they reveal a previously unknown sixth Spice Girl, “Pumpkin Spice,” portrayed by Dratch.

They ultimately said she was “too seasonal” for the band and Dratch notes she “left to focus on lattes.”

The trio will also be featured in a series of ads to run across Dunkin’s social channels.

“I think Pumpkin Spice was just ahead of her time,” Dratch said in a statement. “Maybe a little too seasonal, but definitely ahead of the curve.”

The campaign builds on the return last month of Dunkin’s lineup of pumpkin drinks and baked goods.

The fall is a crucial time for beverage chains, as consumer enthusiasm for pumpkin spice and other flavors lures customers into shops.

The 10,000-unit Dunkin’ is part of the Atlanta-based Inspire Brands, which is planning an initial public offering later this year.