Seniors Helping Seniors® In-Home Care Services opening in Hackensack, New Jersey

For the Justos, this business is both personal and purposeful. They witnessed their grandparents’ challenges as they aged and saw their mothers take on the heavy responsibility of caregiving. Those experiences inspired them to create a service that eases that burden for others while honoring the dignity and independence of local seniors.

Before joining Seniors Helping Seniors®, Emily built a 25-year career in wealth management as Director of Operations for a registered investment adviser, while Ivan spent over two decades in the telecom industry, supporting sales, marketing, and compliance efforts for major carriers. Together, they saw franchising as the best way to blend their professional experience with their shared passion for helping others.

“We’re building a legacy that offers the best of both worlds,” said Ivan. “We’re creating something meaningful for our kids while providing seniors with the help they need to remain independent and confident in their daily lives.”

The demand for in-home care for mature populations continues to grow, with the U.S. Department of Health and Human Services reporting that nearly 70% of retirees will require some form of long-term care.

“We prioritize the best possible care for our seniors, and that means partnering with only the most passionate and hard-working franchisees,” said Seniors Helping Seniors® President Namrata Yocom-Jan. “That’s exactly what we’ve found with Ivan and Emily as new franchisee Partners, who are both well-equipped to provide in-home services to those in need throughout New Jersey.”