Pepper Lunch Announces Grand Opening at Rodeo 39 Public Market in Orange County

Pepper Lunch, the Japanese-born experiential fast-casual concept with more than 570 locations across 17 countries, announced the grand opening of its newest restaurant at Rodeo 39 Public Market in Orange County. Located at 12885 Beach Blvd., Suite 7, inside Rodeo 39 Public Market, the restaurant will celebrate its grand opening beginning at 11 a.m. Saturday, Aug. 8. Regular hours will be 11 a.m. to 9 p.m. Sunday through Thursday and 11 a.m. to 10 p.m. Friday and Saturday.

Situated near the intersection of Beach Boulevard and Garden Grove Boulevard and the CA-22 Garden Grove Freeway, the restaurant is easily accessible from Anaheim, Garden Grove, Cypress, Buena Park and Westminster. Rodeo 39 Public Market is a popular Orange County destination featuring restaurants, retail shops, live events and ample parking.

To celebrate the opening, the first 100 guests in line at 11 a.m. Saturday, Aug. 8 and on Sunday, Aug. 9 will receive a FREE Beef Pepper Rice plate. Guests can also enjoy Buy One, Get One Free Beef Pepper Rice throughout grand opening weekend, making it the perfect opportunity to bring a friend or family member to experience the brand’s signature sizzling entree.

Beef Pepper Rice combines tender beef with fragrant rice, flavorful pepper paste and freshly cracked black pepper, all served on a patented sizzling hot iron plate. Guests mix the ingredients tableside, creating an interactive and customizable dining experience that locks in flavor and heat with every bite.

Additionally, every guest on August 8 will receive a survey after their visit. Guests who complete the survey will unlock a Buy One, Get One Free offer redeemable on another visit through Aug. 21, 2026. Everyone who attends the grand opening event will also be entered into a raffle. One grand-prize winner will receive free Pepper Lunch for one year, with one plate per week, and five additional winners will each receive a $25 Pepper Lunch gift card.

“Pepper Lunch gives guests a quality meal at an affordable price, along with a fun and memorable experience,” said Dean La, vice president. “The brand is incredibly popular throughout Southeast Asia, and we want to give more people in the United States the opportunity to experience this style of dining. Rodeo 39 is an exciting place to open our first Pepper Lunch restaurant, and we look forward to bringing the brand to more communities in the future.”

The Rodeo 39 restaurant is the franchise group’s first Pepper Lunch location, with additional restaurants already planned as part of a broader expansion throughout Southern California. The team selected Pepper Lunch for its combination of quality, affordability and the opportunity to introduce more U.S. diners to a concept that has built a strong following throughout Southeast Asia.