Pigtails & Crewcuts Texas Franchise Territories Nearly Sold Out

With 15 salons operating in Texas and additional salons on the way, Pigtails & Crewcuts is nearing a sellout of its franchise territories in the state. The kids’ hair salon franchise has expanded across several major Texas markets, leaving fewer opportunities for new franchise owners.

Pigtails & Crewcuts has established a presence in the Dallas-Fort Worth, Austin, Houston and San Antonio markets, serving families in established neighborhoods and growing suburban communities.

Among the franchisees who have helped establish the brand in Texas are Matt and Melissa Johnson, who opened their first San Antonio salon approximately 15 years ago. The couple now operates two salons and is considering a third.

Finding Opportunity in San Antonio

Melissa started looking into business ownership in 2009, when her son was 5 years old. She thought a children's hair salon could do well in San Antonio, but it was a visit to another Texas market that convinced her Pigtails & Crewcuts was worth pursuing.

"We used to take him to a similar concept, but to be honest, it wasn't the greatest," Melissa said. “When we ran into Pigtails & Crewcuts, we went over to Cedar Park because they were getting ready to open, and we walked around inside and just fell in love with the concept and knew we needed to bring it to our city.”

Introducing the brand to San Antonio required considerable effort. Few local families knew Pigtails & Crewcuts, and a competing children's salon opened nearby shortly afterward, offering unlimited haircuts for $99 a year.

Birthday parties helped keep the salon afloat during those early years. Melissa sometimes handled three parties on Saturday and another three on Sunday. As business improved, the couple built a steady customer base and hired employees who could run the salon without Melissa being there every day.

Melissa spent nearly three years working seven days a week, handling reception and coordinating parties. Eventually, she was able to hire a receptionist and trust her staff to handle the day-to-day work, giving her time to take on another full-time job while still managing the business.

Expanding Across Texas

The Johnsons later opened a second salon in San Antonio. They already knew what it took to open and run a Pigtails & Crewcuts salon, but the second location faced unexpected setbacks. COVID-19 hit shortly after they opened, and just as sales began recovering, a major construction project started directly in front of the salon.

"Even though we're experienced owners with our first salon, each salon is going to offer different challenges," Matt said. “We were just getting going, getting everything up and running, and then COVID struck. We eventually started getting our sales back up again after COVID, and then what happens after that? Construction starts.”

The couple continues operating both salons and believes their experience has prepared them for additional growth.

Across Texas, Pigtails & Crewcuts has established salons in communities including Cedar Park, Bee Cave, Cypress, Fort Worth, Highland Village, Plano, Prosper, Southlake and Tyler. The brand's presence in these markets demonstrates the opportunities available in communities with substantial populations of young families.

The Johnsons, meanwhile, are considering opening a third San Antonio salon.

"After opening the second salon, it was a lot easier than opening the first," Matt said. "We have all the knowledge and skills that we gained from opening the first salon. So opening a third salon seems like a natural progression, something that'll work pretty well for us. We're really excited about the future."

Limited Franchise Territories Remain

Pigtails & Crewcuts offers a franchise model built around children's haircuts, retail products, parties and other salon services. Franchisees receive assistance with opening their salons, initial training and ongoing operational support.

“The markets in Texas continue to have growing families, multiple communities expanding, and the overall need for children’s haircuts,” said Michelle Holliman, VP of Franchise Development at Pigtails & Crewcuts. “I believe that our brand recognition and excellent reputation in our existing salons will continue to attract future entrepreneurs.”

As available Texas territories become increasingly limited, interested candidates can contact the franchise development team to explore remaining opportunities.

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Finding Opportunity in San Antonio

Expanding Across Texas

Limited Franchise Territories Remain