Massage Envy and GlamourGals Foundation supporting seniors

Massage Envy, whose franchise network is the U.S.’s leading provider of massages, Tuesday announced it will support the GlamourGals Foundation’s My Dear Friend holiday card writing campaign for the fifth year in a row.

My Dear Friend connects seniors with personalized cards from volunteers as part of GlamourGals’ mission of reducing loneliness among elders. Since 2020, the program has generated more than 300,000 cards for seniors nationwide.

In 2025, GlamourGals’ partnership with Massage Envy generated more than 25,000 cards during the holiday season, which can be an especially difficult time mentally and emotionally for seniors living in care communities. This year, Massage Envy is supporting the effort by donating $20,500 and calling upon its franchisees, employees, members, and guests to write even more notes showing seniors they are valued and seen.

“Last year, the Massage Envy franchise network came together to make a meaningful difference for thousands of seniors, and I know we can build on that momentum,” said CEO Todd Schrader. “What makes this initiative so special is that everyone can participate. It takes just a few minutes to write a card, but every card is a reminder that someone cares.”

Massage Envy’s support of My Dear Friend helps extend the program’s impact in a variety of ways. Through direct funding, raising awareness, and encouraging participation throughout their franchise system and customer network, Massage Envy is supporting GlamourGals in their efforts to strengthen our communities, improve quality of life for our seniors, and create leadership and mentoring opportunities for the leaders of tomorrow.

The GlamourGals Foundation was founded in 2000 to alleviate loneliness among elders by connecting them with teens from their local community. Those teen volunteers provide companionship, conversation, and even free makeovers. The services connect seniors and volunteers while fostering leadership skills and a lifelong passion for community engagement and service.

“A handwritten card carries real intention,” says Rachel Doyle, founder and CEO of GlamourGals. “That same intention is what our teen volunteers bring to every makeover: time and full attention for each senior. We’re grateful to Massage Envy and excited to continue to grow this relationship, connecting more communities and generations every holiday season and throughout the year.”

If you’re interested in getting involved in the My Dear Friend program, you can learn more at